Posts Tagged ‘entertainment’


‘United, we will win!’

Pakistan Super League took the world by storm this year. Everyone was talking about it. They still are. Social media hurricane with millions of comments and likes, live tweeting, video shares, live streaming, music endorsement (Because hey, we Pakistanis love Cricket and music the most in their hobbies) and endless discussions!


Out of 23 heart warming and exhilarating matches, we now have 2 teams ready to fight for the crown of the first Pakistan Super League Champion. Five teams will play the other team twice in PSL before qualifying for the semi-finals through ICC points system in UAE.

Islamabad United  is owned by Leonine Global Investments and lead by Misbah-ul-Haq, Pakistan’s most successful test captain.

Here is the team:

Shane Watson (Australia), Andre Russell (West Indies), Misbah ul Haq, Samuel Badree (West Indies), Mohammad Irfan, Brad Haddin (Australia), Sharjeel Khan, Mohammad Sami, Khalid Latif, Babar Azam, Imran Khalid, Kamran Ghulam, Umar Amin, Sam Billings (England), Rumman Raees, Amad Butt
Supplementary Players: Ashar Zaidi, Saeed Ajmal, Umar Siddiq


I had the chance to attend the Theme song & Kit Event in Pak-China center where I witnessed the dawn of a grand sports culture that placed Pakistan on new levels of achievement and recognition in sports world. I met with Atif Naqvi, the owner of Islamabad United and I was so excited to see his high aims at making Pakistani cricket the best example of ‘Non political positive entertainment’

“Islamabad represents the unity of all provinces, and that is what Islamabad United stands for” – Ali Naqvi, Owner of Islamabad United spoke on an interview with Beyond Sanity Publishing.

He said that if he would describe this event in one word, it would be ‘Entertainment’. Pakistan needed a means of entertainment and phenomenal cricket, PSL and Islamabad United will provide just that. 

When asked the future of PSL and Islamabad United, he said that Islamabad’s image is United, which is exactly what this team portrays. PSL is crucial for the health of Pakistan cricket. PCB will earn, the players will earn and they will spend more on the welfare of cricket and well being of each other. It will help Pakistan elevate the image of trust, entertainment and sports in the world that is going down in the last decade. He also said that the national mission of Islamabad United is successful PCB. 


Undoubtedly, PSL is a great cricket show of all T20 league in the world and it is a wonderful edition to support Pakistan Cricket. new talent will surface through this exciting tournament making us legends in sports world.


I personally can’t wait for the FINAL match between Islamabad United and Quetta Gladiators. There is going to be a never ending session of tweets, Snapchats, Facebook statuses, mobile phone alerts, outdoor screenings, live telecasts with thousands of people across the globe seeing Pakistan glorifying Cricket.

The star-studded HBL Pakistan Super League (PSL) will end with the SOLD OUT news of all the seats for the February 23 final in Dubai for the 25,000-capacity of Dubai International Stadium.


 Watch The Live Stream Here!

Good luck Team, Make us proud!

Irum Zahra For Beyond Sanity Publishing


Okay, So, since the dawn of time, we have been mesmerized by visual arts and cultural aspects of entertainment, I wanted to interview someone who knows more about photography, entertainment, media and socially enthralling events than me. (I am a lazy person who thinks about ten million things about taking a picture.)

Since the dawn of mankind, surfaces have been drawn upon. Visual depictions of human interactions, emotions and visions have been imprinted on mediums as unconventional as cave walls to Florentine canvasses.

Asim is from Lahore and he is currently residing in New York. He is one of the best photographers I have known and I wanted to let people know how people from Pakistan are making their way up the ‘Fame’ and ‘Creativity’ ladder.

Here we go.

When did you first hold a camera? What did It feel like?

Looking back, probably I was 8-9 years old when I started playing and using a camera. Obviously, the days of the film it was a different genre, a different life. People back then were doing photography for the passion and art. There was no digital or instant images. People today have easy accessibility to DSLR and imaging softwares, and pick it up and consider themselves photographers.  It truly has saturated the market and the art of photography is losing its value.

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What is photography to you?

Photography to me personally is not simply a framed capture of a moment in time but in fact taking that moment in time and making it last a LIFETIME…! We live in a world where patience and value of time has lost all means. Be it food, shopping, anything for that matter, most people seek solely instant gratification. In this rush, we often look for the big picture and lose the details and the simplest things because we take them for granted. To me, I want to highlight the beauty in everything, simply because BEAUTY EXISTS in everything surrounding us…


Explain yourself if you were a photograph.

I’d make a horrible photograph haha… on a serious note, my journey, life has countless downs and a few ups… therefore, my photograph would be proof of far-fetched dreams can be achieved, an inspiring photograph of sorts, I suppose.


How many categories of photography have you conquered? Name your best.

There is no such thing as conquering anything. One is never a master of anything because that’s when EGO sets in and one can never fully stop from learning. Firstly, photography is a continuously evolving field, be it the equipment, style, photo editing software, or even the physical end result, for someone to say I am the leader of this type of photography is simply bullshitting you. Yes, people have their specialties or preferences of what they may want to shoot, that’s it, simply a preference, not a conquered niche.


How is photography growing in Pakistan?

I haven’t visited in Pakistan in about 6 years but from social media platforms and shared images, photography has come a long way. There are many incredibly talented photographers that have not only made a name for themselves but are continuing to be unique and special in their own way. The one thing absolutely disappointing watching from afar and from my talks with many and firsthand seeing is the dominance of 2-4 names that literally are trying to monopolize the market. As other careers and the way things run, its apparent that many incredibly talented photographers are not given the same opportunities because the same mindset continues “don’t change something till it’s broken”.  This kills inspiration and positive in the long run and the only true suffering is faced by the art of photography.


Are you planning to come to Pakistan?

Being born in Pakistan, I feel I have strong roots there and no matter how much time spent anywhere in the world, there is a sense of belonging on some subconscious level. The better question is when and that does depend on any good and respectable projects. Thus far, its been a lukewarm reception and do not have any plans.

mawra new edit

How does photography tutoring or classes or workshops work?

So many people reach out and ask where did I learn or what books I used. I always answer the same thing practice, practice, practice. Via tutoring, classes or workshops, I believe it allows a personal experience of learning from mistakes and applying concepts on the spot with immediate feedback to see not only the results but what works or what may not. On that note, I do teach with private lessons and workshops.


If they do, would you work with them to teach young artists?

Of course, anytime anyone has reached out in any way, I have always tried and given my 110% in helping be it the technical aspects, editing, or framing. I truly believe anyone can learn from any level of photography experience, for it’s the art and passion that brought us together sharing something in common.



What was your most exciting shoot?

For someone living their dream, every shoot is nerve-wracking, yet exciting.  It is the anxiety of perfect execution that kicks adrenaline in, thus the excitement does exist in almost every shoot. Oh wait, for me weddings are the only shoots that do not excite me…. If I had to pick my MOST EXCITING shoot, the AIBA awards in DUBAI, simply, meeting and hanging out with SALMAN KHAN…!



Who did you love to work with?

I truly am blessed to have worked with some of the biggest names in the world. I could never narrow down this question. Be it Bollywood celebs, American figures or others, every interaction has left me with some special feeling I walked away with.  More than working with some amazing people, I’ve been blessed to have rubbed elbows, assisted and learned from the best photographers in the world, such as Lindsay Adler, Jay Dickman, Craig Lamere, Michael Thompson, Jennifer Rozenbaum, Peter Hurley, etc.  On a working level, I’ve been very for the people that have believed in me and given me such big platforms to not only pursue my dreams but make them a reality, such as Mohomed Morani (Cineyug), Jimmy Rizvi (ARIZ), Raju Sethi (AVS TV), Manny Singh and Ali Dalvi.


Name some of the people you have worked with?

Salman Khan, Shahrukh Khan, Deepika P., Priyanka C. Sonu Sood, Abhishek B. Malaika Arora, Jacqualine F., Varun D., Anil Kapoor, Ranvir Singh, Ranbir Kapoor, Ankit Tiwari, Akriti Kakar, Sukrati Kakar, Rahat Fateh Ali Khan, Vishal and Shekhar, Neeti Mohan, Mika Singh, Imran Khan (actor), Imran Khan (singer), DJ Aqeel, Farhad Humayun, Strings, Noori, Mawra Hocane, Ali Xeeshan, Nauman Ijaz, Aamina Sheikh, Ali Kazmi, many many more…




What do you do other than photography?

Live life? Just kidding… I went to Med School and work in Radiation Oncology and also have a Masters in Health Administration. At the end of the day, my passion is solely for Photography.



How are you helping Pakistan’s image?

Whatever free time I do have, I give it to charity or community service. This is not about helping the Pakistani image but more importantly for giving humanity another chance.  I believe in Humanity before anything and truly life is too short, yet we get wrapped up in our egos and goals set forth by us and our families. I try to give back in any capacity, it doesn’t have to be money, give your time, donate your services, do something to put a smile on a stranger’s face…



Your aim of life?

Aim to better myself for myself. I am not in competition with anyone nor am I out to aim and achieve certain goals. Life is a blessing, take it and appreciate it.!



In today’s increasingly technologically progressive era, digital formats are all the craze. From DSLR cameras to mirror-less point-and-shoots, everybody with an eye has the means to materialize their abstract dreams.

Asim has made his dream come true. When will you make them true?


I am so honored to call him my friend. To know more about him, visit his website or social media pages:


Official Website

Asim Farooki For Beyond Sanity Publishing